Throughout the 1960s and into the 1970s, Jordan Marsh displayed the Enchanted Village in its Downtown Crossing store. The heart-warming display quickly became an integral part of New England’s seasonal celebrations. Until 1972, when Jordan Marsh closed the display, a trip to The Village was a traditional event.

Tradition in Jeopardy

The Enchanted Village remained closed from 1972 until its rebirth in 1990. Then, in 1998, when Macy’s purchased Jordan Marsh, the Village was sold to the City of Boston for a City Hall Plaza display. In 2003, a lack of funding forced the Village to move to the Hynes Convention Center. By 2006, Boston stopped displaying The Village altogether. In 2009, the Village was put up for auction.

A Local Custom Continues

Jordan’s Furniture purchased the surviving pieces of the Enchanted Village at auction in May of 2009 and restored the vintage collection to its former glory. The Village is on permanent display here in Avon, and is open for all to enjoy during the holiday season. Whether you’re reliving your youth or starting a new family tradition, Jordan’s hopes your holidays are as enchanting as the Enchanted Village.

Are you from a group or organization that would like to visit the Enchanted Village? Please email [email protected] to inquire about further details. Please allow 24–48 hours for us to reply. Also please note currently we are not able to accommodate birthday parties and events of this nature.

Before You Go

• $3 per ticket

• Must be 40” or taller

• Must be seated in the tube with legs outside and raised

• Always hold both tube handles during ride

• Riding on your stomach or backwards is prohibited

• Riders suffering from the effects of alcohol or drugs are not permitted

• Carrying bulky objects inside the tube (e.g., backpacks, umbrellas, etc.) is prohibited

• Appropriate dress is required. Please avoid wearing loose clothing that could become entangled with equipment (e.g., scarves or similar).

• Riders who are pregnant are not permitted

• Only 1 rider allowed per tube

Experience Rudolph the Red-Nosed Reindeer in amazing 4D! Watch Rudolph transform from misfit to hero as he meets new friends along the way.

You’ll also be treated to an animated short movie, Winter Wonderland.

Before You Go

• $11 per ticket

• Must be 40” or taller

• Guests under 40” are not allowed in the theater

• Riders should be free from heart, back or neck conditions, motion sickness, or epilepsy

• Riders who are pregnant are not permitted

• Show length is approximately 15 minutes

Before You Go

• $10 per ticket

• No height requirement

• Show length is approximately 17 minutes

Before You Go

• $10 per ticket (includes skate rental)

• No height requirement

• 30-minute skate session

• Bring your own skates or use ours

Before You Go

• $2 per ticket

Taste the magic of the Original Jordan’s Blueberry Muffins, filled with fresh blueberries with a crunchy, sugary coating on top.

Buy Muffins

Before You Go

• $15 for box of 6

• Purchase muffins in Avon at the concession stand in the Colossal Clearance Center or at the Main Office on the second floor.