The Enchanted Village Opens November 13

The Enchanted Village - Avon, MA

Now Open

Enchanted Village at Jordan's Furniture in Avon, MA

Take a stroll through The Enchanted Village, a true New England tradition.

Plus, take a picture with Santa and top it all off with a Jordan's Furniture blueberry muffin!

The Spirit of Boston’s Holidays
Throughout the 1960's and into the 1970's, Jordan Marsh displayed the Enchanted Village in its Downtown Crossing store. The heart-warming display quickly became an integral part of New England’s seasonal celebrations. Until 1972, when Jordan Marsh closed the display, a trip to The Village was a traditional event.

A Tradition in Jeopardy
The Enchanted Village remained closed from 1972 until its rebirth in 1990. Then, in 1998, when Macy’s purchased Jordan Marsh, the Village was sold to the City of Boston for a City Hall Plaza display. In 2003, a lack of funding forced the Village to move to the Hynes Convention Center. By 2006, Boston stopped displaying The Village altogether. In 2009, the Village was put up for auction.

A Local Custom Continues
Jordan’s Furniture purchased the surviving pieces of the Enchanted Village at auction in May of 2009 and restored the vintage collection to its former glory. The Village is on permanent display here in Avon, and is open for all to enjoy during the holiday season. Whether you’re reliving your youth or starting a new family tradition, Jordan’s hopes your holidays are as enchanting as the Enchanted Village.


Enchanted Village Hours effective November 19, 2016 through January 1, 2017:

Monday – Friday 11 am – 8 pm
Saturday 10 am – 9 pm
Sunday 11 am – 5 pm
Black Friday (11/25) 10 am – 8 pm
Christmas Eve 10 am – 4 pm
New Year's Eve 10 am – 4 pm
New Year's Day 12 pm – 5 pm

Note: Closed Thanksgiving and Christmas.

The Enchanted Village line will close when we reach maximum capacity.


Take a Picture With Santa
11/19/16 thru 12/24/16

Monday – Friday 12 pm – 6 pm
Saturday 11 am – 7 pm
Sunday 11 am – 5 pm
Black Friday (11/25) 12 pm – 6 pm
Christmas Eve 11 am – 4 pm

Note: Closed Thanksgiving and Christmas

Are you from a group or organization that would like to visit the Enchanted Village?  Please email enchantedvillage@jordans.com to inquire about further details.  Please allow 24 hours for us to reply.  Also please note at this time we are not able to accommodate birthday parties and events of this nature.

The Enchanted Village is located in our Avon store.

« See all attractions including Enchanted Ice, MOM Polar Express Ride, and LITE, the Laser Imagination Theater Experience.