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| Warren Buffet Launches Jordan's Furniture New IMAX Theater |
Premier event to be hosted by Buffett, Barry, and Eliot
| Jordan's Furniture is proud to announce the brand-new AT&T Broadband IMAX 3D Theater at their location in Natick. Jordan's Furniture, a Berkshire Hathaway company, is hosting a private premier event to launch the theater on August 21st on-site in Natick. Berkshire Hathaway's leader, Warren Buffett, will be along side the two well-recognized leaders of Jordan's, Eliot and Barry, hosting the event.
The furniture duo is taking their business philosophy of combining shopping and entertainment to a new level by opening a 262-seat, 6 story-high screen, 3D theater inside their store. The theater will feature both educational and entertainment-based films. It will open to the public on August 22nd.
"We are so excited to be able to continue to provide our customers with the most entertaining and unique shopping experience," says company CEO Barry. Eliot, his brother and company president, comments "Everybody likes to have fun. What better way to enjoy yourself than shop, relax, and watch a movie."
The new IMAX 3D theater, sponsored by AT&T Broadband, will open with four films, Space Station 3D, Encounters In The Third Dimension, All Access, and Across The Sea of Time. The theater will build a film library and daypart it's programming, attracting schools and families during the day and people looking for an entertainment destination at night. With the increase trend of transferring full-length films to IMAX, the theater at Jordan's will add to their library with many of these Hollywood-produced movies, starting with Apollo 13 in October.
The theater is sponsored by AT&T Broadband, a partnership that both parties see as a win-win situation. "We are thrilled to enter into this partnership with AT&T Broadband because of the number of opportunities that we will be able to create together," says Eliot. Barry adds "Bringing together two quality companies create the potential for some very unique marketing and event possibilities."
"This partnership unites two companies that truly appreciate the value of entertainment for the American family," said David Grain, senior vice president for AT&T Broadband. "Working with Jordan's furniture will continue to deliver marketing synergies and offer us an opportunity to expose our customers to products in an exciting and compelling setting."
The AT&T Broadband IMAX 3D Theater at Jordan's Furniture in Natick will be open to the public on August 22st. For showtimes and IMAX information, call 508-424-0088 or log onto www.jordans.com.
For more information, please call Heather Copelas at 508-580-4600 ext. 1155.
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