News & Events

Enchanted Village Opens for Inaugural Holiday
Season at Jordan's Furniture in Avon

Polar Express 4D Motion Odyssey Movie and all-new
LITE laser show round off a full Holiday Experience.

The iconic animated Enchanted Village has found a new home, and it opens today, November 14th. The old-fashioned, Victorian-era display went from Jordan Marsh to its new home of Jordan’s Furniture. The free attraction will be on display beginning November 14th and open until mid-January.

The public will see the facades, animated figurines, and yuletide scenes that are remembered from the many years at Jordan Marsh in Downtown Crossing. However, the display has been Jordan-ized with a lot of new surprises…and some old ones including the original Jordan Marsh blueberry muffins.

“I am thrilled to be able to resurrect a wonderful New England tradition and offer families a great way to ring in the season. And in this economy, everyone is looking to save money but yet enjoy time together as a family. There isn’t a better way to do that than at the Enchanted Village.”

Eliot Tatelman, President and CEO of Jordan’s Furniture, bought the Enchanted Village at auction on June 18, 2009 for $140,000, plus auction fees. The display was on hiatus for close to three years, prior to being seen at the Hynes Convention Center and City Hall Plaza, with the first “home” at Jordan Marsh.

Originally crafted in the 1930’s by Bavarian toymakers, Tatelman is happy to be able to provide a home for the historic display, steeped in Boston history. “It’s a natural fit! To go from Jordan Marsh to Jordan’s Furniture makes sense! We hope that this landmark display will trigger great memories for many people and will expose the younger generation to a unique New England attraction.”

The Enchanted Village at Jordan’s Furniture is what remains of a long-standing Boston tradition. Jordan Marsh commissioned a Bavarian toymaker to create the Village in order to attract customers to its Downtown Crossing store, where it remained until the mid-1970s. According to the local publications, annual attendance of the Village once hovered above 200,000.

In 1972, the Enchanted Village closed. It reopened again for a short time in 1990. In 1998, Mayor Thomas Menino and the City of Boston took charge of the magical Village. By 2006, however, the village was in disrepair. Many mechanical figurines and sets were lost. It was time to find a new home.

In June 2009, Stanley J. Paine Auctioneers facilitated the sale of Boston’s Enchanted Village to the highest bidder. Jordan’s Furniture CEO Eliot Tatelman bought the 8,000-square-foot display in order to preserve tradition. “This is a New England thing,” Eliot says of the Village. “How could I not keep it going?".

In addition to the historic Enchanted Village, revelers can also enjoy Polar Express 4D The Ride and LITE, the Laser Imagination Theater Experience, both at the MOM Theater in the Avon store. Polar Express 4D The Ride ($6 ticket) is a multi-media 20-minute experience that will tickle all of the senses. The attraction includes 3D images of the Hollywood blockbuster film plus the aromas of wonderful holiday aromas, weather effects, and complete surround sound.

LITE, the Laser Imagination Theater Experience ($3 ticket), is a new state-of-the-art laser and music show including all of the traditional holiday songs and characters. Great for the whole family! And don’t forget Santa Clause! The big man in red will be on-site during all operational hours for photos with children and families.

The Enchanted Village at Jordan’s Furniture in Avon will be open to the public free of charge from November 14th through mid-January, during regular store hours. Tickets to Polar Express 4D The Ride ($6) and to LITE ($3) are available on-site at the MOM Theater. For hours and directions, go online to

Jordan's Furniture Customers Get a MONSTER Payback

30,000 receive rebate, despite Red Sox loss.

The 2009 race for the World Series came to an end this past weekend, but Jordan’s customers are still big winners. Over 30,000 customers who purchased select items earlier this year will receive 20 percent of their total qualified purchase back as a credit toward a future Jordan’s purchase. It’s called the Monster Payback Bounceback

Jordan’s Furniture launched the Monster Payback promotion in February of 2009. If the Red Sox swept the World Series, customer purchases of select items would be free. And even if the Red Sox didn’t sweep or even make it into the World Series, Jordan’s promised the Monster Payback Bounceback…a coupon worth 20 percent of customer qualified purchases to be used toward a future purchase. Coupon expires Dec. 31, 2009.

On Sunday, the chance of the Red Sox making it into the World Series came to an end. However, over 30,000 excited Jordan’s customers can look forward to receiving their Monster Payback Coupon in the mail very soon. All coupons will be mailed this week.

Jordan’s Furniture wants to thank the Boston Red Sox for a wonderful 2009 partnership. They look forward to doing it all again next year. Here’s to an exciting NEW promotion in 2010! Go Sox and think Spring Training!

Boston TV Station Documents the Historic Enchanted Village in its New Jordan's Furniture Home

News program tells the story of Avon's latest holiday addition.

The iconic animated Enchanted Village has found a new home in Avon, Mass. The old-fashioned, Victorian-era display went from Jordan Marsh to its new home of Jordan’s Furniture. The free attraction will be on display beginning November 14th and open until mid-January.

The news program, Chronicle, on Boston ABC affiliate Channel 5 has documented the new attraction, calling a "winter wonderland."

Click on the image below to watch the news feature from Channel 5.